Client Overview

Industry: Food Service and Restaurant
Size: Large franchise operation
Location: Georgia, USA
Website: www.zaxbys.com

Challenge

Zaxby’s, a popular fast-casual restaurant chain known for its chicken fingers, wings, and signature sauces, wanted to create a unique promotional item for their franchisee conference. They needed a creative way to showcase their brand identity and restaurant concept in a memorable format that would resonate with franchise owners and create excitement around their brand.

Objectives

• Create a memorable promotional item that embodies Zaxby’s brand values
• Highlight the company’s restaurant concept and design
• Develop a conversation starter for franchisee conferences
• Increase brand awareness and engagement with franchise owners

Solution

Business Bricks designed a custom LEGO® set that captured the essence of Zaxby’s restaurant concept:

• Set theme: “Zaxby’s Restaurant Prototype”
• Number of pieces: 409
• Special features: Detailed restaurant model with interior and exterior elements
• Customized elements: Custom-printed stickers featuring Zaxby’s logo and branding

Design Process

1. Initial consultation with Zaxby’s marketing team to understand their brand and vision
2. Concept development featuring a miniature restaurant model
3. Prototype creation using specialized Studio software for design and 3D rendering
4. Client feedback and revisions to refine details and ensure brand accuracy
5. Final design approval from Zaxby’s executive team
6. Production of the custom set, including specially printed elements

Implementation

Zaxby’s used the custom sets as high-end promotional gifts for their franchisee conference. They also displayed it prominently at the event to drive brand awareness and engagement.

Results

The impact of the custom LEGO® set was clearly demonstrated through the positive feedback from Zaxby’s team. As highlighted in their testimonial:

“Partnering with Business Bricks on our custom store prototype build was an absolute pleasure. Their team made the entire process seamless—from initial concept to final design—ensuring every detail was thoughtfully executed. The final product exceeded our expectations and was a standout gift at our franchisee conference. BrickLoot’s creativity, professionalism, and dedication to bringing our vision to life truly set them apart.”

Michelle, Zaxby’s

Key Takeaways

• Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
• The collaborative design process ensures the final product accurately represents the client’s vision
• Creative promotional items can significantly impact brand awareness and customer engagement
• Restaurant concepts can be effectively represented through custom LEGO® models

‍

‍