Client Overview

Industry: Entertainment and Streaming
Size: Global streaming platform
Location: California, USA
Website: www.netflix.com

Challenge

Netflix, a global streaming platform, wanted to create a unique promotional item for their internal team recognition program. They needed a creative way to showcase their brand identity and highlight their commitment to innovation and technology in a memorable format that would resonate with their employees.

Objectives

• Create a memorable promotional item that embodies Netflix’s brand values
• Highlight the company’s focus on technology and innovation
• Develop a conversation starter for team interactions
• Increase brand awareness and engagement with employees

Solution

Business Bricks designed a custom LEGO® set that captured the essence of Netflix’s server infrastructure:

• Set theme: “Netflix Server”
• Number of pieces: 120
• Special features: Detailed server model with company branding
• Customized elements: Custom-printed stickers featuring Netflix’s logo and product details

Design Process

1. Initial consultation with Netflix’s marketing team to understand their brand and vision
2. Concept development featuring a miniature server model
3. Prototype creation using specialized Studio software for design and 3D rendering
4. Client feedback and revisions to refine details and ensure brand accuracy
5. Final design approval from Netflix’s executive team
6. Production of the custom set, including specially printed elements

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Implementation

Netflix used the custom sets as high-end promotional gifts for their internal team recognition program. They also displayed it at company events to drive brand awareness and engagement.

Results

The success of the custom LEGO® set was evident in the enthusiastic response from Netflix’s team. As noted in their testimonial:

“Wanted to say what a success the LEGO® set has been and thank you for tolerating all my changes. We’ve had such awesome feedback internally and where it has been shared on social media. Other teams within Netflix are so jealous.”

Nat, Netflix

Key Takeaways

• Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
• The collaborative design process ensures the final product accurately represents the client’s vision
• Creative promotional items can significantly impact brand awareness and customer engagement
• Technology infrastructure can be effectively represented through custom LEGO® models

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