Client Overview

Industry: Transportation and Logistics
Size: Large enterprise
Location: California, USA
Website: www.hyundaitranslead.com

Challenge

Hyundai Translead, a leading manufacturer of intermodal chassis and container chassis, wanted to create a unique promotional item that would showcase their brand identity and highlight their commitment to quality and innovation in the transportation industry. They needed a creative way to stand out in a competitive market and leave a lasting impression on clients, partners, and employees.

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Objectives

• Create a memorable promotional item that embodies Hyundai Translead’s brand values
• Highlight the company’s focus on quality and innovation in transportation
• Develop a conversation starter for industry events and business meetings
• Increase brand awareness and engagement with key stakeholders

Solution

Business Bricks designed a custom LEGO® set that captured the essence of Hyundai Translead’s semi-truck products:

• Set theme: “Hyundai Translead Semi-Truck”
• Number of pieces: 237
• Special features: Detailed semi-truck model with company branding
• Customized elements: Custom-printed stickers featuring Hyundai Translead’s logo and product details

Design Process

1. Initial consultation with Hyundai Translead’s marketing team to understand their brand and vision
2. Concept development featuring a miniature semi-truck model
3. Prototype creation using specialized Studio software for design and 3D rendering
4. Client feedback and revisions to refine details and ensure brand accuracy
5. Final design approval from Hyundai Translead’s executive team
6. Production of the custom set, including specially printed elements

Implementation

Hyundai Translead used the custom sets as high-end promotional gifts for key clients, partners, and employees. They also displayed it at industry events to drive brand awareness and engagement.

Results

The success of the custom LEGO® set was evident in the enthusiastic response from Hyundai Translead’s team and recipients. As noted in their testimonial:

“The sets turned out to be very great and exciting. Everyone who we gave the sets to as gifts was very excited to build them. The craftmanship was excellent and we hope that there will be other opportunities to create more sets for our other products.”

Isabelle, Hyundai Translead

Key Takeaways

• Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
• The collaborative design process ensures the final product accurately represents the client’s vision
• Creative promotional items can significantly impact brand awareness and customer engagement
• Transportation industry products can be effectively represented through custom LEGO® models

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