Client Overview

Industry: Food and Consumer Products
Size: Global food manufacturer
Location: New Jersey, USA
Website: www.campbells.com

Challenge

Campbell’s, a global food manufacturer known for its iconic soup products, wanted to create a unique promotional item for their employee recognition program. They needed a creative way to showcase their brand identity and highlight their commitment to quality and innovation in a memorable format that would resonate with their employees.

Objectives

• Create a memorable promotional item that embodies Campbell’s brand values
• Highlight the company’s focus on quality and innovation
• Develop a conversation starter for employee interactions
• Increase brand awareness and engagement with employees

Solution

Business Bricks designed a custom LEGO® set that captured the essence of Campbell’s iconic soup can:

• Set theme: “Campbell’s Soup Can”
• Number of pieces: 215
• Special features: Detailed soup can model with company branding
• Customized elements: Custom-printed stickers featuring Campbell’s logo and product details

Design Process

1. Initial consultation with Campbell’s marketing team to understand their brand and vision
2. Concept development featuring a miniature soup can model
3. Prototype creation using specialized Studio software for design and 3D rendering
4. Client feedback and revisions to refine details and ensure brand accuracy
5. Final design approval from Campbell’s executive team
6. Production of the custom set, including specially printed elements

Implementation

Campbell’s used the custom sets as high-end promotional gifts for their employee recognition program. They also displayed it at company events to drive brand awareness and engagement.

Results

The impact of the custom LEGO® set was clearly demonstrated through the positive feedback from Campbell’s team. As highlighted in their testimonial:

“From the first call to the project’s completion, every member of Business Bricks was a pleasure to collaborate with. They were highly responsive to all our inquiries and followed up with us in a courteous and professional way whenever we needed a gentle reminder. Throughout the entire process, they made us feel like we were their sole focus. This truly was the perfect gift for our employees!”

Julie, Campbell’s

Key Takeaways

• Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
• The collaborative design process ensures the final product accurately represents the client’s vision
• Creative promotional items can significantly impact brand awareness and customer engagement
• Iconic consumer products can be effectively represented through custom LEGO® models

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