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Twisting Tradition into Bricks - Flavor Built to Last
Handheld Happiness, Brick by Brick
Wetzel’s Pretzels
Wetzels Pretzels teamed up with Business Bricks to transform its playful, food-first brand into a custom LEGO build that looks as fun as it tastes. As a fast-casual snack brand known for fresh-baked soft pretzels, Wetzels wanted a gift that reflected its colorful, high-energy identity while celebrating team members, franchisees, and brand milestones. The custom set became a standout piece for team gifting, franchise celebrations, and brand storytelling, giving fans and employees a whimsical way to engage with Wetzels beyond the food court.
Founded in 1994 in Southern California, Wetzels Pretzels has grown from a single mall bakery into a widely recognized brand with hundreds of locations. At Business Bricks, we took the twist and warmth of a fresh pretzel and built it brick by bricka model that extends handheld happiness into a collectible experience that tastes like nostalgia and smells like success.
Wetzel’s Pretzels
Wetzels Pretzels teamed up with Business Bricks to transform its playful, food-first brand into a custom LEGO build that looks as fun as it tastes. As a fast-casual snack brand known for fresh-baked soft pretzels, Wetzels wanted a gift that reflected its colorful, high-energy identity while celebrating team members, franchisees, and brand milestones. The custom set became a standout piece for team gifting, franchise celebrations, and brand storytelling, giving fans and employees a whimsical way to engage with Wetzels beyond the food court.
Founded in 1994 in Southern California, Wetzels Pretzels has grown from a single mall bakery into a widely recognized brand with hundreds of locations. At Business Bricks, we took the twist and warmth of a fresh pretzel and built it brick by bricka model that extends handheld happiness into a collectible experience that tastes like nostalgia and smells like success.
This project was a lot of fun to work on and the outcome was fantastic. We’d love to do the same for you and your organization. Let’s talk about what a custom LEGO® build might look like for your own brand or product.
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