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Performance in Every Brick - Built for the Road Ahead
Driving Excellence Forward
Penske partnered with Business Bricks to transform its iconic transportation legacy into a collectible LEGO® model that team members and partners could hold in their hands. As a global leader in automotive retail, truck leasing, logistics, and motorsports, Penske needed a recognition gift that matched its reputation for precision and performance. The custom set highlighted Penske's distinctive red branding and fleet vehicles, creating a hands-on connection to the company's history and mission. Used for team recognition, partner gifting, and events, the build became more than a desk piece—it became a conversation starter that reinforced Penske's commitment to excellence on and off the road.
Penske is a diversified global transportation services company operating thousands of locations worldwide, with businesses spanning automotive retail, truck leasing, logistics, and professional motorsports. At Business Bricks, we translate that mobility and momentum into modular form—every piece represents forward motion, every connection symbolizes reliability.
Penske partnered with Business Bricks to transform its iconic transportation legacy into a collectible LEGO® model that team members and partners could hold in their hands. As a global leader in automotive retail, truck leasing, logistics, and motorsports, Penske needed a recognition gift that matched its reputation for precision and performance. The custom set highlighted Penske's distinctive red branding and fleet vehicles, creating a hands-on connection to the company's history and mission. Used for team recognition, partner gifting, and events, the build became more than a desk piece—it became a conversation starter that reinforced Penske's commitment to excellence on and off the road.
Penske is a diversified global transportation services company operating thousands of locations worldwide, with businesses spanning automotive retail, truck leasing, logistics, and professional motorsports. At Business Bricks, we translate that mobility and momentum into modular form—every piece represents forward motion, every connection symbolizes reliability.
This project was a lot of fun to work on and the outcome was fantastic. We’d love to do the same for you and your organization. Let’s talk about what a custom LEGO® build might look like for your own brand or product.
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