AMAZON

Innovation at Scale - Built Brick by Brick

Customer Obsession, Modular Precision

Amazon partnered with Business Bricks to turn its iconic brand into a custom LEGO model that celebrates innovation, scale, and the teams powering its customer-obsessed culture. As a global technology and retail giant operating one of the worlds largest e-commerce marketplaces and cloud services through AWS, Amazon wanted a build that reflected both its reach and its attention to detail. The custom set became a distinctive recognition piece for employees and partners, reinforcing Amazons mission to be Earths most customer-centric companyone brick at a time.

Founded in 1994, Amazon serves hundreds of millions of customers worldwide through online retail and Amazon Web Services cloud infrastructure. At Business Bricks, we translated the everything store into modular formeach piece representing connection, logistics, and the relentless drive to deliver.

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Amazon partnered with Business Bricks to turn its iconic brand into a custom LEGO model that celebrates innovation, scale, and the teams powering its customer-obsessed culture. As a global technology and retail giant operating one of the worlds largest e-commerce marketplaces and cloud services through AWS, Amazon wanted a build that reflected both its reach and its attention to detail. The custom set became a distinctive recognition piece for employees and partners, reinforcing Amazons mission to be Earths most customer-centric companyone brick at a time.

Founded in 1994, Amazon serves hundreds of millions of customers worldwide through online retail and Amazon Web Services cloud infrastructure. At Business Bricks, we translated the everything store into modular formeach piece representing connection, logistics, and the relentless drive to deliver.

Ask us about designing your custom set

This project was a lot of fun to work on and the outcome was fantastic. We’d love to do the same for you and your organization. Let’s talk about what a custom LEGO® build might look like for your own brand or product.