LEGO® has been a beloved toy for generations, captivating the minds of both young children and adults alike. But did you know that it can also be a powerful tool for businesses? Custom sets have become increasingly popular as a unique and engaging promotional item for companies of all sizes. In this article, we will explore the benefits of using custom LEGO® sets for your business and how they can elevate your marketing and branding efforts.
One of the biggest advantages of using custom sets for your business is their versatility. These sets can be used in a variety of ways to promote your brand and engage with your audience. Let’s take a look at some of the most common use cases for custom sets in the business world.
Serious Business Doesn’t Mean Boring
Marketing & Sales Campaigns:
Custom sets can be used as a fun and interactive way to promote your products or services. You can create a set that reflects your brand or a specific product, and use it as a giveaway or prize for a marketing campaign. This not only creates excitement and interest in your brand, but also increases brand recognition as the set sits on someone’s desk or shelf.
Donor Gifting:
Higher education institutions often struggle to find unique and meaningful gifts for their donors. Customized sets offer a perfect solution, as they can be customized to represent the university or college and can even include a logo or message. This not only shows appreciation to the donor but also creates a lasting impression and strengthens the relationship with the institution.
Employee Gifting:
Custom sets are a great way to show appreciation to your employees. You can create a set that represents your company culture or values, and give it as a gift for a job well done or as part of an employee recognition program. This not only boosts morale but also creates a sense of pride and connection to the company.
Tradeshows & Conventions:
In a sea of similar booths and giveaways, it’s important for businesses to stand out at tradeshows and conventions. Customized sets can be a game-changer in this situation, as they are highly unique and create a buzz on the convention floor. Attendees will be drawn to your booth to see the LEGO® sets and learn more about your brand.
Internal Events, Celebrations & Milestones:
Custom sets can also be used for internal events and celebrations within a company. Whether it’s a holiday party or a company milestone, these sets can be a fun and memorable way to commemorate the occasion. These sets will reinforce the prestige around your event or milestone and will be a fun and memorable way to point to your success.
Corporate Training:
Training sessions can often be dull and unengaging, but not when customized sets are involved. These sets can be used as a hands-on tool to facilitate team-building and problem-solving activities. By incorporating these bricks into your training sessions, you not only make the experience more enjoyable but also enhance the learning process.
Now that we’ve explored the various ways custom sets can be used in a business setting, let’s take a look at the impact they can have on your target audience.
Audience Participation
Custom LEGO® sets can help businesses connect with their target audience on a deeper level. By creating a set that reflects their interests or values, companies can make a personal and emotional connection with their customers or clients. This creates a stronger sense of brand loyalty and can lead to long-term relationships.
Furthermore, these sets are highly shareable on social media, making them a valuable tool for increasing brand awareness. When customers or clients share pictures of their custom sets, it not only showcases your brand but also creates a sense of FOMO (fear of missing out) for those who don’t have one. This can lead to a higher demand for your sets and ultimately, more business for your company.
But why choose building bricks over other promotional items? One answer lies in the nostalgia and emotional connection that these amazing pieces of plastic brings. People of all ages have fond memories of playing with building blocks and bricks, and when they see a custom set, it evokes those positive emotions. This creates a strong association with your brand, making it more memorable and appealing to your audience.
Direct or Indirect Benefits for You
Now, let’s take a look at the types of businesses that would benefit from using custom sets in their promotional efforts.
For direct clients, which include companies with a high revenue and a large number of employees, custom sets can be a valuable tool in their marketing and branding efforts. These companies often struggle to find unique and engaging branded products that align with their company values. Custom sets offer a perfect solution, as they can be customized to reflect the company’s culture and values, creating a meaningful and memorable promotional item for their clients or customers.
Indirect clients, such as distributors and ad and marketing agencies, can also benefit from using custom sets as a way to wow their clients and strengthen their relationship. These companies are always on the lookout for new and innovative products to offer their clients, and custom sets offer a unique and exciting option. By providing their clients with a custom set, distributors and agencies can showcase their creativity and thoughtfulness, making them stand out in a competitive market.
Custom sets are a powerful tool for businesses of all sizes and industries. They offer versatility, personalization, and emotional connection, making them a highly effective promotional item. By incorporating custom building sets into your marketing and branding efforts, you can elevate your brand and create lasting connections with your target audience.
Why settle for generic promotional items when you can have a custom LEGO® set that truly represents your brand and values?