If you’ve spent time in the LEGO® community, you’ve probably heard the term “MOC.” It stands for “My Own Creation” and refers to any custom build designed outside of official LEGO® sets.
MOCs showcase what’s possible when creativity meets engineering. They can be small ornaments, intricate replicas of landmarks, or even working machines. At Business Bricks, we take MOCs into the corporate world, designing custom creations that help businesses stand out at events, in offices, and in marketing campaigns.
Why MOCs Matter
For hobbyists, MOCs are a way to tell stories, experiment with techniques, and share designs with the community. For businesses, they create an opportunity to transform brand identity into something physical and memorable. Unlike mass-produced sets, MOCs are one-of-a-kind, making them a powerful promotional tool.
LEGO® MOC Categories
MOCs cover a wide range of styles, but three categories stand out.
Technic MOCs
Built with gears and axles, Technic MOCs bring motion to life. These mechanical builds often feature engines, suspension, or robotics. They are perfect for brands in industries like automotive or tech that want to highlight innovation.
Architecture MOCs
Architecture MOCs recreate real buildings and landmarks with precision. For businesses, these make impressive lobby displays or event showcases. Whether it is your headquarters, a campus, or an iconic structure tied to your brand, architecture MOCs add impact.
Automaton MOCs
Automaton MOCs incorporate movement, from a turning windmill to a conveyor belt. These interactive builds naturally attract attention at trade shows and conventions.
Tools and Software for Designing MOCs
Most builders begin digitally using LEGO® Studio software, which offers a full catalog of parts to test ideas before building. At Business Bricks, our Brickmasters pair these tools with advanced rendering software to create detailed previews for clients. This ensures the final model aligns with your vision before production begins.
MOCs vs. Official LEGO® Sets
Official sets are designed by The LEGO Group, produced in large quantities, and sold worldwide. MOCs are designed by independent builders or companies like Business Bricks. They are unique, limited, and tailored to specific goals. Whether it is a display model, a branded giveaway, or a collector’s piece, a MOC is a one of a kind creation that tells your story. You can see some of our past designs here.
Famous MOCers
The LEGO® MOC community includes builders who’ve earned worldwide recognition:
- Jason Allemann (JK Brickworks) – Known for automaton MOCs and kinetic sculptures that blend artistry with engineering.
- Kim Plata (Brick Artisan) – Famous for LEGO® towns and intricate building designs.
- Nannan Zhang – A celebrated builder since 2004, known for artistic and highly detailed creations.
These creators highlight the versatility of MOCs. They show how custom builds can become moving machines, architectural masterpieces, or even art installations.
Getting Started With MOCs
If you’re building your first MOC, start small. A desk ornament or miniature logo can be a good first project. Use photos and sketches for accuracy, and don’t be afraid to experiment with unusual part combinations. For professional-level results, collaborate with experienced designers. At Business Bricks, our team helps companies move from concept to finished model with creativity and precision.
Business Bricks and MOCs
When you work with Business Bricks, you get more than a model. You get a branding tool. Our MOCs are designed to:
- Reflect your company’s culture, products, or buildings
- Serve as unique employee or client gifts
- Act as conversation starters at trade shows and events
- From small builds to large-scale displays, our Brickmasters create sets that impress and inspire.
Final Thoughts
A LEGO® MOC is more than just a custom build. It is a way to capture imagination and tell a story. For hobbyists, it is creative expression. For businesses, it is a chance to turn a brand into something people can touch, display, and remember.
At Business Bricks, we specialize in transforming your vision into one-of-a-kind set that spark curiosity and build lasting connections. Contact us today to start your own MOC project.