Penske Case Study
Client Overview
Industry: Transportation and Fleet Management
Size: Global transportation company
Location: Pennsylvania, USA
Website: www.penske.com
Challenge
Penske, a global transportation and fleet management company, wanted to create a unique promotional item for their client appreciation program. They needed a creative way to showcase their brand identity and highlight their commitment to quality and service in a memorable format that would resonate with their clients.
Objectives
- Create a memorable promotional item that embodies Penske’s brand values
- Highlight the company’s focus on quality and service
- Develop a conversation starter for client interactions
- Increase brand awareness and engagement with key clients
Solution
Business Bricks designed a custom LEGO® set that captured the essence of Penske’s delivery van:
- Set theme: “Penske Delivery Van”
- Number of pieces:92
- Special features: Detailed delivery van model with company branding
- Customized elements: Custom-printed stickers featuring Penske’s logo and product details
Design Process
- Initial consultation with Penske’s marketing team to understand their brand and vision
- Concept development featuring a miniature delivery van model
- Prototype creation using specialized Studio software for design and 3D rendering
- Client feedback and revisions to refine details and ensure brand accuracy
- Final design approval from Penske’s executive team
- Production of the custom set, including specially printed elements
Implementation
Penske used the custom sets as high-end promotional gifts for their client appreciation program. They also displayed it at industry events to drive brand awareness and engagement.
Results
The success of the custom LEGO® set was evident in the enthusiastic response from Penske’s team and clients. As noted in their testimonial:
“Business Bricks was a tremendous partner, and so helpful in the creation of our custom kits. They turned out great! So many people share photos and many are now proudly displayed in the backgrounds of our virtual meetings.”
Penske Team
Key Takeaways
- Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
- The collaborative design process ensures the final product accurately represents the client’s vision
- Creative promotional items can significantly impact brand awareness and customer engagement
- Transportation industry vehicles can be effectively represented through custom LEGO® models
