Johnstone Supply Case Study
Client Overview
Industry: HVAC and Refrigeration Wholesale
Size: Large distribution network
Location: Multiple locations across USA
Website: www.johnstonesupply.com
Challenge
Johnstone Supply, a leading wholesale distributor of HVAC and refrigeration equipment, wanted to create a unique promotional item for their annual customer appreciation program. They needed a creative way to showcase their brand identity and highlight their commitment to quality products and service in a memorable format that would resonate with their customers.
Objectives
- Create a memorable promotional item that embodies Johnstone Supply’s brand values
- Highlight the company’s focus on quality products and service
- Develop a conversation starter for customer interactions
- Increase brand awareness and engagement with key customers
Solution
Business Bricks designed a custom LEGO® set that captured the essence of Johnstone Supply’s delivery van:
- Set theme: “Johnstone Supply Delivery Van”
- Number of pieces: 128
- Special features: Detailed delivery van model with company branding
- Customized elements: Custom-printed stickers featuring Johnstone Supply’s logo and product details
Design Process
- Initial consultation with Johnstone Supply’s marketing team to understand their brand and vision
- Concept development featuring a miniature delivery van model
- Prototype creation using specialized Studio software for design and 3D rendering
- Client feedback and revisions to refine details and ensure brand accuracy
- Final design approval from Johnstone Supply’s executive team
- Production of the custom set, including specially printed elements
Implementation
Johnstone Supply used the custom sets as high-end promotional gifts for their annual customer appreciation program. They also displayed it at industry events to drive brand awareness and engagement.
Results
The impact of the custom LEGO® set was clearly demonstrated through the overwhelming positive response from Johnstone Supply’s customers. As highlighted in their testimonial:
“You and your team were so great to work with; from helping us determine what design we wanted to go with through the finished product. We always do customer gifts for Christmas, but I’ve never had so many calls from people thanking me and telling me how much they enjoyed the custom LEGO® sets you designed for us! Definitely going to become a tradition.”
Leah, Johnstone Supply
Key Takeaways
- Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
- The collaborative design process ensures the final product accurately represents the client’s vision
- Creative promotional items can significantly impact brand awareness and customer engagement
- Distribution industry vehicles can be effectively represented through custom LEGO® models