Campbell’s Case Study
Client Overview
Industry: Food and Consumer Products
Size: Global food manufacturer
Location: New Jersey, USA
Website: www.campbells.com
Challenge
Campbell’s, a global food manufacturer known for its iconic soup products, wanted to create a unique promotional item for their employee recognition program. They needed a creative way to showcase their brand identity and highlight their commitment to quality and innovation in a memorable format that would resonate with their employees.
Objectives
- Create a memorable promotional item that embodies Campbell’s brand values
- Highlight the company’s focus on quality and innovation
- Develop a conversation starter for employee interactions
- Increase brand awareness and engagement with employees
Solution
Business Bricks designed a custom LEGO® set that captured the essence of Campbell’s iconic soup can:
- Set theme: “Campbell’s Soup Can”
- Number of pieces: 215
- Special features: Detailed soup can model with company branding
- Customized elements: Custom-printed stickers featuring Campbell’s logo and product details
Design Process
- Initial consultation with Campbell’s marketing team to understand their brand and vision
- Concept development featuring a miniature soup can model
- Prototype creation using specialized Studio software for design and 3D rendering
- Client feedback and revisions to refine details and ensure brand accuracy
- Final design approval from Campbell’s executive team
- Production of the custom set, including specially printed elements
Implementation
Campbell’s used the custom sets as high-end promotional gifts for their employee recognition program. They also displayed it at company events to drive brand awareness and engagement.
Results
The impact of the custom LEGO® set was clearly demonstrated through the positive feedback from Campbell’s team. As highlighted in their testimonial:
“From the first call to the project’s completion, every member of Business Bricks was a pleasure to collaborate with. They were highly responsive to all our inquiries and followed up with us in a courteous and professional way whenever we needed a gentle reminder. Throughout the entire process, they made us feel like we were their sole focus. This truly was the perfect gift for our employees!”
Julie, Campbell’s
Key Takeaways
- Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
- The collaborative design process ensures the final product accurately represents the client’s vision
- Creative promotional items can significantly impact brand awareness and customer engagement
- Iconic consumer products can be effectively represented through custom LEGO® models