Custom Set Case Study – Natalie’s
Client Overview: Natalie’s Orchid Island Juice Company
Industry: Food and Beverage
Size: Medium-sized company
Location: Orchard Island, Florida
Website: https://www.orchidislandjuice.com/
Challenge:
Natalie’s Orchid Island Juice Company wanted to create a unique promotional item that would showcase their brand identity and highlight their commitment to fresh, high-quality juices. They needed a creative way to stand out in a competitive market and leave a lasting impression on potential clients and partners.
Objectives:
- Create a memorable promotional item that embodies Natalie’s brand values
- Highlight the company’s focus on fresh, natural ingredients
- Develop a conversation starter for trade shows and business meetings
- Increase brand awareness and engagement
Solution:
Business Bricks designed a custom LEGO® set that captured the essence of Natalie’s Orchid Island Juice Company:
- Set theme: “Natalie’s Citrus Grove”
- Number of pieces: 197
- Special features: Orange trees and classic farm truck
- Customized elements: Custom-printed sticker featuring Natalie’s logo and juice bottle designs
Design Process:
- Initial consultation with Natalie’s marketing team to understand their brand and vision
- Concept development featuring a miniature citrus grove and farm truck
- Prototype creation using specialized Studio software for design and 3D rendering
- Client feedback and revisions to refine details and ensure brand accuracy
- Final design approval from Natalie’s executive team
- Production of the custom set, including specially printed elements
Implementation:
Natalie’s Orchid Island Juice Company can use the custom sets as high-end promotional gifts for key clients, distributors, and potential partners. They also displayed it on their social media as a giveaway to drive brand awareness.
Results:
- Increase in social media engagement.
- Strengthened brand perception as an innovative and creative company.
- Reinforced perception as a unique company.
“Business Bricks went above and beyond to help bring our unique vision to life for a custom LEGO® set that celebrated the storied history of our brand. They were very collaborative in working with us through the design process to execute on our vision and address logistics along the way while working on tight deadlines. The LEGO® set was a huge hit that made for meaningful way to connect with our customers across the country as a special holiday gift they will associate with our brand for years to come.”
Key Takeaways:
- Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
- The collaborative design process ensures the final product accurately represents the client’s vision
- Creative promotional items can significantly impact brand awareness and customer engagement
“Additionally, we did a few social media posts over the last few months where we featured the LEGO®, the story behind it and gave away a few of the extra sets we had left over after gifting our customers. We saw an awesome response on our social media with hundreds of thousands of impressions and thousands of engagements where our fans loved the design and we even had some fans reach out wishing they could purchase the sets because they loved them so much.”
